2012 Credit Card Website Evaluation Webcast

Do you know about our inaugural J.D. Power and Associates 2012 Credit Card Website Evaluation Study?  We’ll publish it on October 4th, and we’re excited to share some of the research details with you!

The websites of credit card issuers serve as a major portal for customers to service their accounts and obtain information throughout their relationship with the credit card company. This study provides an analysis of cardholders’ perceptions of their issuer’s website and explores the correlation between website usability and customer loyalty and advocacy.

We invite you to join us for a complimentary webcast during which attendees will learn how the insights gleaned from the study may help credit card issuers to:

  • Increase website effectiveness
  • Create websites that excel in content, appearance, navigation, and speed
  • Estimate return on investment for proposed site changes and enhancements
  • Compare competitive site features across multiple industries

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Complementary Webcast Details:

Date:  Tuesday, September 25 – 2:00 PM EST

For more information, please contact: Holly Zagresky at Holly_Zagresky@jdpa.com

 

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