As appeared in The Financial Brand on September 11, 2012. The Financial Brand, written and published by Jeffry Pilcher, is an online publication focusing on issues and advice that affect bank and credit union brands.
Customers are happier now that credit card companies are making less changes to the ways their programs are structured.
Credit card customers say they are more satisfied this year, according to the US Credit Card Satisfaction Study from JD Power & Associates. The reason why? Nothing changed. Credit card companies have stopped tinkering with rates, fees and rewards programs, which has come as welcome relief to customers who have come to dread the onslaught of surprise changes.
(2012 J.D. Power and Associates U.S. Credit Card Custom Satisfaction Study©. The McGraw-Hill Companies, Inc. All Rights Reserved.)