From our J.D. Power and Associates 2012 Credit Card Website Evaulation Study, the following account log in best practices highlight some of the exceptional techniques utilized by credit card issuer websites.
1. Offer Prominent Log-in Fields
Citi Cards and Chase use color and shading to draw attention to log-in fields
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2. Streamline Navigation
Citi Cards offers customers navigation links from the log in field on the home page
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3. Minimize Required Steps
Wells Fargo and Chase require customers to enter their log-in details only once
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4. Provide Multiple Help Methods
Citi Cards offers customers multiple assistance options for log-in issues
© 2012 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved
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