Credit Card Website Best Practices – Account Log In

From our J.D. Power and Associates 2012 Credit Card Website Evaulation Study, the following account log in best practices highlight some of the exceptional techniques utilized by credit card issuer websites.

1.  Offer Prominent Log-in Fields

Citi Cards and Chase use color and shading to draw attention to log-in fields

 

 

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2.  Streamline Navigation

Citi Cards offers customers navigation links from the log in field on the home page

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3.  Minimize Required Steps

Wells Fargo and Chase require customers to enter their log-in details only once

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4.  Provide Multiple Help Methods

Citi Cards offers customers multiple assistance options for log-in issues

 

 

 

 

 

 

 

 

 

 

 

© 2012 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved
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