J.D. Power is committed to helping companies understand and navigate the rapidly changing landscape of social media. To that end, the 2012 Social Media Usage Study has been piloted to examine how consumers are currently using social media to interact with companies and to understand the current social media practices companies employ. To continue looking at how companies interact with consumers via social media, we will be releasing the comprehensive study, collaborating directly with businesses and consumers, in January 2013 that fully examines why and how consumers engage with companies via social media.
In the meantime, take a look at the topline findings from the study pilot in the whitepaper titled “Understanding the Impact of Social Media on Companies.”
What else would you like to see out of this study?