Social Media Isn’t Just for Servicing

In addition to servicing, social media is an important forum for regular communication and marketing….especially among those customers looking to switch banks.

According to our J.D. Power and Associates 2013 Social Media Benchmarking StudySM, after interacting with a bank’s social media site (e.g. Facebook, Twitter, or YouTube), 45% of customers had a more positive impression of their bank, . . . Continue Reading Social Media Isn’t Just for Servicing

Poor Social Media Practices can Negatively Impact a Bank’s Bottom Line

Businesses can no longer adopt a trial-and-error approach to social media as all-new research finds a link between social media and business metrics such as consumers’ likelihood to purchase or interact with companies through leading social channels, according to the J.D. Power and Associates 2013 Social Media Benchmark Study,SM released today.

The inaugural study . . . Continue Reading Poor Social Media Practices can Negatively Impact a Bank’s Bottom Line