In addition to servicing, social media is an important forum for regular communication and marketing….especially among those customers looking to switch banks.
According to our J.D. Power and Associates 2013 Social Media Benchmarking StudySM, after interacting with a bank’s social media site (e.g. Facebook, Twitter, or YouTube), 45% of customers had a more positive impression of their bank, . . . Continue Reading Social Media Isn’t Just for Servicing