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Social novices and mavens, what goals are you setting in 2013 to strengthen your social relationship with consumers? Consumers know what they want from their social media interactions with brands, but do you know how they are looking to engage? To better understand this challenge, J.D. Power and Associates recently hosted an online research . . . Continue Reading Three Social Media Goals Banks Can’t Ignore in 2013 From our J.D. Power and Associates 2012 Credit Card Website Evaulation Study, the following account log in best practices highlight some of the exceptional techniques utilized by credit card issuer websites. 1. Offer Prominent Log-in FieldsCiti Cards and Chase use color and shading to draw attention to log-in fields
________________________________________________2. Streamline NavigationCiti Cards offers customers navigation links from the log in field on the home page
________________________________________________Continue reading › Social media is continuing to gain traction in the world of market research. While this is an exciting development that offers new opportunities for data collection, there is a potential downside. With so many tools available to so many different types of users, the “wild west” approach to social media data access may be . . . Continue Reading Complementary Whitepaper: The Dividends of Improving Best Practices for Social Media Research |
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