Credit Card Website Best Practices – Viewing Account History

Posted By Karen Licker, Financial Services Social Media & Marketing (Independent) at J.D. Power and Associates, on October 25, 2012, at 8:56 am

From our J.D. Power and Associates 2012 Credit Card Website Evaulation Study, the following viewing account history best practices highlight some of the exceptional techniques utilized by credit card issuer websites.

1.  Recent Activity Link

Chase and Discover Card offer a link to recent activity from the website’s landing page

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2.  Offer Multiple Formats for Statements

Discover Card allows customers to download statements in multiple formats.  Citi Cards offers customers navigation links from the log in field on the home page

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Credit Card Website Best Practices – Account Log In

Posted By Karen Licker, Financial Services Social Media & Marketing (Independent) at J.D. Power and Associates, on October 10, 2012, at 9:15 am

From our J.D. Power and Associates 2012 Credit Card Website Evaulation Study, the following account log in best practices highlight some of the exceptional techniques utilized by credit card issuer websites.

1.  Offer Prominent Log-in Fields

Citi Cards and Chase use color and shading to draw attention to log-in fields

 

 

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2.  Streamline Navigation

Citi Cards offers customers navigation links from the log in field on the home page

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2012 Credit Card Website Evaluation Webcast

Posted By Karen Licker, Financial Services Social Media & Marketing (Independent) at J.D. Power and Associates, on September 10, 2012, at 4:54 am
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Do you know about our inaugural J.D. Power and Associates 2012 Credit Card Website Evaluation Study?  We’ll publish it on October 4th, and we’re excited to share some of the research details with you!

The websites of credit card issuers serve as a major portal for customers to service their accounts and obtain information . . . Continue Reading 2012 Credit Card Website Evaluation Webcast

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