Your Bank Hasn’t Earned the Right to be on LinkedIn

By Mark Zmarzly, SVP of Financial Services at ACTON Marketing

A few weeks back I decided it was time to write a blog post on “How Banks Can Best Use LinkedIn.” But then Jeffry Pilcher at TheFinancialBrand.com wrote this great post: 12 Steps Financial Marketers Can Take To Get The Most From Their LinkedIn . . . Continue Reading Your Bank Hasn’t Earned the Right to be on LinkedIn

Will You Bank On Us?

Best Banking Blogs of 2012

The Financial Brand, the premier online publication for bank and credit union marketers is conducting the second most important election this week; Best Banking Blog “2012 Readers’ Choice” awards.

Our J.D. Power and Associates Banking Blog, as part of having received the prestigious “Editor’s Choice” award,  is now nominated for the “Reader’s Choice” . . . Continue Reading Will You Bank On Us?

Credit Card Customers Happier With Fewer Changes

As appeared in The Financial Brand on September 11, 2012.  The Financial Brand, written and published by Jeffry Pilcher, is an online publication focusing on issues and advice that affect bank and credit union brands.

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Customers are happier now that credit card companies are making less changes to the ways their programs are . . . Continue Reading Credit Card Customers Happier With Fewer Changes

Canadians Less Satisfied With Their Banks

As appeared in The Financial Brand on August 2, 2012.  The Financial Brand, written and published by Jeffry Pilcher, is an online publication focusing on issues and advice that affect bank and credit union brands. Canadian consumers aren’t happy with retail banks. Irritated by fees and concerned about reliability of banks, satisfaction scores are . . . Continue Reading Canadians Less Satisfied With Their Banks

Cracking The Code On 3 Major Customer Experience Trends In Retail Banking

Our 2012 U.S. Retail Banking Satisfaction Study finds there are three likely outcomes that banks must contend with during the next few years, and all have direct implications regarding the customer experience.

1. Attrition will rise, loyalty will decline

The good news? There have been marked improvements in the measurement of customer retention, loyalty, and . . . Continue Reading Cracking The Code On 3 Major Customer Experience Trends In Retail Banking

How are Banks and Credit Unions Using YouTube?

In a recent New York Times special report titled  Banks Slow to Embrace Social Media, the author Sonia Kolesnikov-Jessop notes that “while many consumer goods companies have embraced social media sites like Facebook, Twitter and YouTube as new avenues to reach customers, financial institutions, and especially private banks, have been reluctant.”

While the article’s main point . . . Continue Reading How are Banks and Credit Unions Using YouTube?