Social novices and mavens, what goals are you setting in 2013 to strengthen your social relationship with consumers? Consumers know what they want from their social media interactions with brands, but do you know how they are looking to engage?
To better understand this challenge, J.D. Power and Associates recently hosted an online research community. Based on that research, three goals emerged that companies should focus on in 2013.
- How consumers are looking to engage with brands
- Which social efforts most grab consumers’ attention
- How you can begin to make the most of your social efforts in 2013