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  Arianne Walker The most useful automotive websites tend to provide users with social media access from a variety of pages, including the home page, model pages, configurator tool and photo gallery, according to results in our 2012 Manufacturer Website Evaluation Study (MWES)—Wave 1, which is based on evaluations from more than 9,400 shoppers who indicate they will be in the market for a new vehicle within the next 24 months. We see that the widespread usage of social media has created an expectation of constant availability. By integrating links to social media platforms throughout several site features, automotive brand websites enhance convenience for users and also increase the possibility that website users will promote the brand within their social networks. Continue reading ›  Leave a comment  Auto Dealerships, Automotive Internet, Automotive Marketing, North American Auto Market, OEM, Retail, Social Media, United States  Automotive websites, Content, Desktop/Laptop, Information, Integration, Internet, Navigation, New-Vehicle Shoppers, OEMs, Platforms, Social Media, Tablet, US Market, Website Design
January retail new-vehicle sales are expected to rise 6% from January 2011 and reach 681,000 units, which translates to a seasonally adjusted annual selling rate (SAAR) of 10.9 million units—well above a 10.3 million-unit pace in January 2011, but below the 11.3 million-unit pace in December 2011. Continue reading ›  Jenny Gu Soaring demand for luxury vehicles in China has seen many premium brands make the country their second home. Land Rover may be the next premium brand to begin local production, following on the path taken by Audi, BMW and Mercedes-Benz. Even automakers without a strong foothold in China are increasingly eyeing the country as a key engine for future growth. Localized Production is Key to Success in China Market Automakers need to localize in order to truly establish themselves in this market. As some global automakers and their local partners are busy ramping up production of localized luxury models, many other foreign carmakers are seeking Chinese partners, as is required by the government, to set up new joint ventures. Lexus, Infiniti and Land Rover are among those considering localization in China in the near future. Localization made slow progress before 2009. Between 2005 and 2009, the number of luxury models produced in China rose from just eight to nine. However, in 2010, the number of luxury models that were locally produced climbed to 11, and is expected to reach 15 by the end of 2012. By 2015, we expect 22 luxury models to be locally built, which will mean that those models will account for 60% of luxury sales, up from 56% in 2009. Continue reading › Leave a comment Asia Auto Market, Auto Dealerships, Automotive Forecasting, Automotive Marketing, China, OEM, Retail, Vehicle Production, Vehicle Sales Audi, BAIC, BMW, BMW 3 Series, Brands, Brilliance Auto, Chery, China, Foreign Partners, Import Duties, Infiniti, JVs, Land Rover, Lexus, Local Partners, Localization, Luxury Vehicles, Mercedes-Benz, R&D, Regulations, Zhonghua
In fact, the percentage of owners who rely on the Internet when selecting tires has risen by 10 percentage points during the past 3 years to an average 38% in 2011. During the same period, the percentage of owners who rely on salesperson recommendations has declined by 11 points, to 39%. Continue reading ›
This year’s Roundtable, to be held on Friday, Feb. 3, includes a reception immediately following the event that is co-sponsored by the National Automobile Dealers Association (NADA). The one-day event, which precedes the annual NADA Convention and attracts industry participants from around the world, will feature insight and projections about the automotive industry from our own J.D. Power experts, in addition to perspectives from key executives representing major automotive manufacturers and dealer groups. Continue reading › Leave a comment Auto Dealerships, Automotive Forecasting, Automotive Marketing, Canada, North American Auto Market, OEM, PIN, Retail, United States, Vehicle Sales Auto Industry, Automotive Franchise, AutoNation, Brand, Conference, Dealers, Group 1, Hyundai Motor America, Las Vegas, Manufacturers, NADA, Recovery, Suppliers, Volkswagen of America
Some highlights for the 20 best-sellers in the US auto market in 2011: • Half of the 20 best-sellers were domestic-brand models. Continue reading › Leave a comment Auto Dealerships, Automotive Marketing, North American Auto Market, OEM, PIN, Retail, United States, Vehicle Sales 2011 Calendar Year, Best-Sellers, Compacts, Crossovers, Fiat-Chrysler, Ford, Ford Escape, Ford F-Series, Ford Fusion, General Motors, Japan, Large Pickups, Light-Vehicle Sales, Midsize Sedan, Nissan Altima, Ram, Renault-Nissan, Toyota, Toyota Camry, US Market  Raffi Festekjian Female new-vehicle owners and younger buyers—those between the ages of 23 and 47 years old—are less likely to choose the same vehicle brand for their next purchase in comparison with males and older owners, according to findings in our 2012 Customer Retention Study. Continue reading › Leave a comment Auto Dealerships, Automotive Marketing, North American Auto Market, OEM, Retail, United States, Vehicle Appeal, Vehicle Performance Brands, Customer Retention, Female Buyers, Females, Ford, Honda, Hyundai, Kia, Lexus, Lifestyle, Loyalty, Mercedes, Young Vehicle Owners, Younger Buyers, Younger-Age Vehicle Buyers
Hyundai’s retention rate is primarily driven by loyalty to the Elantra and Sonata models. The non-premium brand’s increased retention rate also is shaped by its expanding model lineup, as well as the fact that perceptions of the brand’s quality and appeal have continued to improve during the past decade. Continue reading › Leave a comment Auto Dealerships, Automotive Marketing, North American Auto Market, OEM, Retail, United States, Vehicle Appeal, Vehicle Design, Vehicle Performance, Vehicle Quality BMW, Brands, Customer Retention, Ford, Honda, Hyundai, Hyundai Elantra, Hyundai Sonata, Jeep, Kia, Loyalty, Luxury, Mass Market, Non-Premium  Raffi Festekjian Customer retention is critical to a brand’s market success, particularly during the current recovery in the US auto market. This year, one in three new-vehicle owners who switched to a new vehicle from a different brand, said their previous brand didn’t make the type of vehicle they wanted, according to results in our 2012 Customer Retention Study, which is based on responses from 117,001 new-vehicle buyers and lessees, where 73,733 buyers or lessees replaced a vehicle that was acquired new. Continue reading › |
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Copyright © 2012 J.D. Power and Associates, The McGraw-Hill Companies. All Rights Reserved. |
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