J.D. Power: The Voice of the Customer

J.D. Power is a global marketing information services company operating in key business sectors across a variety of industries, providing customer satisfaction research, market research, social media research, and performance improvement programs. Established in 1968, J.D. Power has been listening to consumers and business customers; analyzing their opinions and perceptions; and refining research techniques and study methodologies to offer some of the most advanced product quality, customer satisfaction, and tracking research available today. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power is a business unit of McGraw Hill Financial.

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