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• Brands, including Ford and Honda, talked about simpler and enhanced telematics and connectivity. Continue reading ›  Leave a comment  Auto Dealerships, Automotive Internet, Automotive Marketing, North American Auto Market, OEM, Uncategorized, United States, Vehicle Safety, Vehicle Technology  Connectivity, Enhanced Telematics, Entertainment Systems, Features, Hands-Free Calling, In-Vehicle Communication Systems, Infiniti JX, Information Systems, Personal Assistant Services, Safety Features, Search Features, Technology
There are seven new-age marketers ready to compete with their ideas for what is called the “Ultimate Marketing Championship” or UMC13, suggests Jason Deal, executive vice president and digital group account director at Initiative USA. He presented a fantasy portrait of these new-age marketers at this year’s 2011 Automotive Internet Roundtable. Continue reading › There’s a new generation of passionate and influential consumers in today’s market, suggests Matt Roseberg, vice president of solutions at SAY Media. He told auto industry members at the 2011 Automotive Internet Roundtable that these users following social media sites can be profiled: 70% are more connected; 15% are younger consumers; 17% have higher incomes; and 20% are better educated than the average consumer and social media user. This new group of passionate users has a voice and can influence a majority of others. Continue reading ›
Advice from social network blogs increases excitement, instills confidence, and reduces stress in many female new-vehicle buyers, based on the study, which surveyed 1,000 females and 377 males between the age of 18 and 76. Continue reading ›  Arianne Walker Taking advantage of advances in digital technology and the convergence of platforms beyond the PC—particularly mobile— to attract automotive shoppers in the market for a new vehicle, was one of the hot topics discussed during the recent 2011 Automotive Internet Roundtable in Las Vegas, NV. Members of the auto industry, marketers, advertisers, and Internet-savvy experts gathered to network and to learn more about the evolution of technology and social media as it influences and impacts the auto industry and consumers, both now and in the future. J.D. Power Experts Provide Extra Insight  Steve Witten During the opening Automotive Marketing Overview, we covered how new-vehicle buyers are different from the general population in terms of demographics, and more importantly in their behavior. We presented our latest data and information about Internet usage in the shopping process and pointed out the challenges in the online lead process, as well as listing details about mobile and tablet usage. Following the overview, some questions were asked by members of the audience: Q: Is there technology that can ID a mobile lead (vs. desktop lead)?
A: Perhaps the question should be: why would you ask shoppers to fill out an online lead form from a mobile device? Click-to-call would probably make more sense. We suggest skipping form completion in this scenario and getting the shopper in contact with the dealer directly. And, while you are at it, use a different phone number for your mobile site versus your traditional internet site—giving you a way to measure how many calls come in from different sources. Continue reading › 2 comments Auto Dealerships, Automotive Internet, Automotive Marketing, North American Auto Market, OEM, Retail, United States, Vehicle Launch, Vehicle Sales Apps, Automotive Marketing, Automotive Shoppers, Brands, Convergence of Platforms, Cross-Shopping, Dealer Sites, Dealers, Digital Technology, Internet Usage, Manufacturers' Brand Websites, Mobile, Online Lead Process, Smartphones, Social Media, Tablets, Third-Party Sites, Website Evaluation
 Jeremy Detgen In China, a microblog site called Sina Weibo has become one of the most popular social media platforms in the country, according to Yuong Su, editor-in-chief of the Auto Channel, which is the host site for Weibo on China’s major Chinese-language portal Sina.com. The microblog site has 200 million registered users. During the recent 2011 Automotive Internet Roundtable in Las Vegas, NV, Yuong Su talked about the benefits and value of Weibo—which is similar to Twitter, but with Chinese characteristics—to the country’s passenger-vehicle buyers in addition to automakers and dealers who want to promote and market new vehicles in this burgeoning market. Continue reading › Leave a comment Asia Auto Market, Auto Dealerships, Automotive Internet, Automotive Marketing, China, OEM, Retail, Vehicle Sales, World Auto Market Auto Channel, Branding Efficiency, China, China Auto Sales, Internet, Marketing Platform, Microblog, Passenger-Vehicle Buyers, Shanghai Auto Show, Sina, Sina Weibo, SinaAuto, Twitter
Some of the key topics and trends from the panel discussion are summarized: • The sky is the limit. Computing power is increasing and consumers are adopting technology much faster. • Specifically, the technology for cars to drive themselves is already available. Re-engineering will be needed to make it affordable. The real issues are government- and society- related. Safety and liability issues need to be considered as well. Panelists estimated that self-driving cars may be available in 5+ years. Continue reading › Leave a comment Auto Dealerships, Automotive Internet, Automotive Marketing, North American Auto Market, OEM, Retail, United States, Vehicle Design, Vehicle Performance, Vehicle Safety, Vehicle Technology Consumers, Digital Technologies, Digitization, Driver, Future, Gesture Recognition, GPS, Marketing, On-the-Road Communication, Telematics, Vehicles, Voice Recognition  Arianne Walker The proportion of vehicle shoppers who use smartphones for automotive research on the Internet has climbed over 40% from 2010, according to our J.D. Power Automotive Mobile Site Study, which is based on automotive mobile website evaluations from 3,914 automotive shoppers who intend to buy or lease a vehicle within the next two years. This year, nearly one-fourth (24%) of in-market smartphone Internet users have used their smartphone to visit automotive websites. A year ago, the figure averaged just 17%. Additonally, the 41% increase in visits to automotive websites on smartphones is far greater than for any other type of content, such as gaming (27% growth from 2010) or social media (17% growth from 2010). Admittedly, the proportion of vehicle shoppers who use smartphones to visit the Internet during the shopping process is still relatively small. However, this is expected to continue to grow during the next several years, which will shape the way automotive marketers will need to design their mobile sites and apps. Continue reading › Social media (SM), such as Facebook, and mobile messages on smartphones are changing the way consumers interact with dealerships and vice versa, according to a group of panelists representing OEMs, a dealer group, and data research and analysis firms. During the recent J.D. Power and Associates 2011 Automotive Internet Roundtable in Las Vegas, NV, five experts presented their views and insight about managing auto sales leads in today’s world, and also discussed how dealerships and customers will handle it in the future. Continue reading › Leave a comment Auto Dealerships, Automotive Internet, Automotive Marketing, North American Auto Market, OEM, Retail, United States, Vehicle Launch, Vehicle Sales, Web Intelligence Car-Buying Process, Channel, Consumers, Data, Dealers, Facebook, Google, Lead Score, Mobile Messages, OEM, Sales Lead, Sales Lead Generation, Smartphones, Social Media, Texting |
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