Daimler Group’s Mercedes-Benz brand was the best-selling premium brand in the US market during August 2010, followed by BMW and Lexus brands, respectively, according to sales analysis from J.D. Power Automotive Forecasting.SM The strongest-selling models in the premium automaker’s lineup were the C-Class and the redesigned E-Class sedan and coupe.
Mercedes-Benz outsold BMW by just 134 units, while BMW outpaced Lexus by a mere 75 units, according to the J.D. Power sales analysis. Mercedes-Benz sales rose nearly 20% on a selling-day-adjusted basis,* and BMW deliveries were up nearly 6% from last year. Lexus deliveries declined by more than 11% in August from the same month last year.
Through the first eight months of 2010, however, Lexus remained the US market’s premium leader with 145,490 unit sales. Mercedes-Benz was behind Lexus by only 801 units, with 144,689 year-to-date deliveries. BMW was a close third with 139,236 unit sales. Cadillac was fourth, but also posted the best year-over-year and year-to-date increases, with a major infusion from its redesigned SRX.
*August 2010 had 25 selling days and August 2009 had 26 selling days.
