Premium Brands Earn Higher APEAL Scores; Land Rover Range Rover Ranks Highest

David Amodeo

David Amodeo

A new feature of our redesigned 2013 U.S. Automotive Performance, Execution and Layout (APEAL) Study is the division and ranking of APEAL performance into two major categories: Premium and Non-Premium Brands.

At the industry level, the APEAL score averages 795 points on a 1,000-point scale. With our change in segment designations, the Premium segment average is 844 points and the Non-Premium segment average is 786.

As it has for the past nine years, Porsche leads all brands in the nameplate rankings and earns a score of 884 points, which also means it ranks highest in the Premium category. Rounding out the top five premium brands are, respectively: Audi (857); BMW (854); and Land Rover (853), followed by Lexus and Mercedes-Benz in a tie (847). The highest-ranking domestic premium brand in the study is Cadillac at No. 7.

In the Non-Premium segment, for the first time, Chrysler Group’s Ram nameplate is the most appealing brand with a score of 817. Ram is followed by Volkswagen (809); MINI (801); Buick (800) and Kia (797) in the Non-Premium category. All of these mass-market brands receive scores that are above the industry average of 795 points.

13-LandRover-RangeRoverSport-03At the model level, the redesigned premium Land Rover Range Rover achieves the highest APEAL score ( 898) of any model in the industry in 2013. This is the first time a model in a segment other than the Large Premium Car segment has done so. The Range Rover is also the highest-ranking model in the Large Premium CUV segment.

VW Group Garners 5 Segment-Level Awards Followed by GM and Ford

At the corporate level, Volkswagen Group receives five segment-level awards for the following models: Audi allroad, Porsche Cayenne, Porsche Boxster, Volkswagen GTI and Volkswagen Passat.

Chev SonicGeneral Motors receives four model awards at the segment-level, with Chevrolet receiving three for the Avalanche, Sonic and Volt models, all of which also received awards in 2012. In addition, GM’s Buick Encore receives the highest score in the Sub-Compact CUV segment. The Chevrolet brand receives the most model-level awards at the segment level for any brand.

2013 Lincoln MKZFord Motor Company receives three segment-level model awards—for the Ford F-250/F-350 Super Duty, Ford Mustang, and for the Lincoln MKZ.

Nissan North America and the Chrysler Group each earn two segment-level model awards. Nissan’s Armada and Murano rank highest in their segments, while Chrysler Group’s Dodge Charger and Fiat 500 earn the highest scores in their segments.

Remaining models to rank highest in one of the 23 award segments are: BMW 5 Series, Honda Odyssey, Kia Soul, Lexus LS, Land Rover Range Rover, Mazda CX-5 and Mercedes-Benz SL-Class.David Amodeo, senior research manager at J.D. Power


Highest-Ranking Models in 2013 APEAL Study Award Segments

Award Segment Highest-Ranking Model APEAL Index Score (1,000-Point Scale)
Car Segments
City Car* Fiat 500 781
Sub-Compact Car Chevrolet Sonic 777
Compact Car Chevrolet Volt 815
Compact Sporty Car Volkswagen GTI 832
Compact Premium Car Lincoln MKZ (New) 861
Compact Premium Sporty Car Porsche Boxster (New) 875
Midsize Car Volkswagen Passat 822
Midsize Sporty Car* Ford Mustang 826
Midsize Premium Car BMW 5 Series 870
Midsize Premium Sporty Car Mercedes-Benz SL-Class 884
Large Car Dodge Charger 844
Large Premium Car Lexus LS (New) 895
CUV, MPV, Van and Pickup Segments
Sub-Compact CUV Buick Encore (New) 801
Compact CUV Mazda CX-5 (New) 791
Compact Premium CUV Audi allroad (New) 857
Compact MPV* Kia Soul 785
Midsize CUV Nissan Murano 828
Midsize Premium CUV Porsche Cayenne 890
Minivan* Honda Odyssey 791
Large CUV Nissan Armada 845
Large Premium CUV Land Rover Range Rover (New) 898
Large Light Duty Pickup Chevrolet Avalanche 826
Large Heavy Duty Pickup* Ford F-250/F-350 Super Duty 811

* No other model in this segment performs above segment average.

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