A new feature of our redesigned 2013 U.S. Automotive Performance, Execution and Layout (APEAL) Study is the division and ranking of APEAL performance into two major categories: Premium and Non-Premium Brands.
At the industry level, the APEAL score averages 795 points on a 1,000-point scale. With our change in segment designations, the Premium segment average is 844 points and the Non-Premium segment average is 786.
As it has for the past nine years, Porsche leads all brands in the nameplate rankings and earns a score of 884 points, which also means it ranks highest in the Premium category. Rounding out the top five premium brands are, respectively: Audi (857); BMW (854); and Land Rover (853), followed by Lexus and Mercedes-Benz in a tie (847). The highest-ranking domestic premium brand in the study is Cadillac at No. 7.
In the Non-Premium segment, for the first time, Chrysler Group’s Ram nameplate is the most appealing brand with a score of 817. Ram is followed by Volkswagen (809); MINI (801); Buick (800) and Kia (797) in the Non-Premium category. All of these mass-market brands receive scores that are above the industry average of 795 points.
At the model level, the redesigned premium Land Rover Range Rover achieves the highest APEAL score ( 898) of any model in the industry in 2013. This is the first time a model in a segment other than the Large Premium Car segment has done so. The Range Rover is also the highest-ranking model in the Large Premium CUV segment.
VW Group Garners 5 Segment-Level Awards Followed by GM and Ford
General Motors receives four model awards at the segment-level, with Chevrolet receiving three for the Avalanche, Sonic and Volt models, all of which also received awards in 2012. In addition, GM’s Buick Encore receives the highest score in the Sub-Compact CUV segment. The Chevrolet brand receives the most model-level awards at the segment level for any brand.
Nissan North America and the Chrysler Group each earn two segment-level model awards. Nissan’s Armada and Murano rank highest in their segments, while Chrysler Group’s Dodge Charger and Fiat 500 earn the highest scores in their segments.
Remaining models to rank highest in one of the 23 award segments are: BMW 5 Series, Honda Odyssey, Kia Soul, Lexus LS, Land Rover Range Rover, Mazda CX-5 and Mercedes-Benz SL-Class.—David Amodeo, senior research manager at J.D. Power
Highest-Ranking Models in 2013 APEAL Study Award Segments
|Award Segment||Highest-Ranking Model||APEAL Index Score (1,000-Point Scale)|
|City Car*||Fiat 500||781|
|Sub-Compact Car||Chevrolet Sonic||777|
|Compact Car||Chevrolet Volt||815|
|Compact Sporty Car||Volkswagen GTI||832|
|Compact Premium Car||Lincoln MKZ (New)||861|
|Compact Premium Sporty Car||Porsche Boxster (New)||875|
|Midsize Car||Volkswagen Passat||822|
|Midsize Sporty Car*||Ford Mustang||826|
|Midsize Premium Car||BMW 5 Series||870|
|Midsize Premium Sporty Car||Mercedes-Benz SL-Class||884|
|Large Car||Dodge Charger||844|
|Large Premium Car||Lexus LS (New)||895|
|CUV, MPV, Van and Pickup Segments|
|Sub-Compact CUV||Buick Encore (New)||801|
|Compact CUV||Mazda CX-5 (New)||791|
|Compact Premium CUV||Audi allroad (New)||857|
|Compact MPV*||Kia Soul||785|
|Midsize CUV||Nissan Murano||828|
|Midsize Premium CUV||Porsche Cayenne||890|
|Large CUV||Nissan Armada||845|
|Large Premium CUV||Land Rover Range Rover (New)||898|
|Large Light Duty Pickup||Chevrolet Avalanche||826|
|Large Heavy Duty Pickup*||Ford F-250/F-350 Super Duty||811|
* No other model in this segment performs above segment average.