Satisfaction with manufacturer websites among new-vehicle shoppers is higher for users who accessed an automaker’s site through a model page rather than the website’s home page, according to the J.D. Power and Associates 2011 Manufacturer Website Evaluation StudySM (MWES)—Wave 1, which examines the usefulness of automotive manufacturer websites during the new-vehicle shopping process by evaluating . . . Continue Reading Satisfaction with Automaker Websites Differs with Point of Entry
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2010 Infiniti G-Series Through July, the eight best-selling premium, or luxury, brands in the U.S. auto market outperformed the industry’s year-to-date 14.7% improvement, based on J.D. Power sales research. All eight of the premium brands also had faster average retail turn rates* this year compared to last year, and the majority achieved higher . . . Continue Reading Premium Brands Outpace Industry in 2010 Honda Website Automaker websites that focus on user friendliness—usability—in addition to promoting their brand and interesting design features, are the most successful in satisfying vehicle shoppers, according to the J.D. Power and Associates 2010 Manufacturer Website Evaluation StudySM (MWES)—Wave 2. The most recent semi-annual study, which is based on responses from 10,621 new-vehicle . . . Continue Reading User-Friendly Websites are Key to Vehicle Shopper Satisfaction |
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Copyright © 2012 J.D. Power and Associates, The McGraw-Hill Companies. All Rights Reserved. |
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