Vehicle Owners in Brazil Value Quality, but Dissatisfied with Ownership Costs

Jon Osborn

Although owners of passenger vehicles in Brazil say they are most satisfied with the quality and reliability of their vehicle, they also indicate being least satisfied with the cost of vehicle ownership, which is the most heavily-weighted of four measures evaluated in our inaugural J.D. Power do Brasil 2011 Vehicle Ownership Satisfaction StudySM (VOSS). The new study is based on nearly 5,000 online interviews with Brazil’s vehicle owners after an average of two years of ownership.

We find that overall ownership satisfaction in Brazil—the fourth-largest new-vehicle market in the world—averages 743 (on a 1,000-point scale), with the highest satisfaction score of 780 for vehicle quality and reliability and the lowest score of 698 for satisfaction with the cost of ownership. That’s a gap of 82 points.

Collectively, owners of sub-compact and compact models comprise 61% of the vehicle market in Brazil, and ownership-cost satisfaction among these small car owners is the lowest among all vehicle segments examined in the study—averaging 682 for sub-compacts and 693 for compacts. In comparison, average cost-of-ownership satisfaction among respondents in Brazil is considerably higher among larger vehicle segment owners—averaging between 713 and 747. Continue reading ›

Retail Sales Lead US First-Quarter Auto Market Revival

First-quarter light-vehicle sales in the United States were up 18.6% from the same three-month period in 2010, based on our Automotive Forecasting Division analysis. Overall car and light-truck sales advanced to 3.05 million unit sales during the quarter, from 2.5 million units a year ago. Nearly 513,000 more new vehicles were delivered in the quarter than in the first quarter of 2010.

Retail sales led the early 2011 recovery with a 23.0% increase, while fleet sales were up only 4.6%, based on our Power Information Network® (PIN) retail transaction data. Escalating gasoline prices (nationwide average approaching $4.00 per gallon) during the first quarter boosted the Compact segments, which were up 25.4% from the same period a year ago, while the Midsize and Large segments increased only 13.1% and 16.4%, respectively. Continue reading ›

Social Media Monitoring Gives Automakers, Dealers an Edge

Recently, Mike Cooperman, senior director of marketing, J.D. Power and Associates Web Intelligence Division, discussed how social media can be used to drive a company’s marketing and promotion programs in an interview with Automotive Digest, an online media magazine that compiles major automotive industry news. In the feature, Cooperman explains ways for automakers to . . . Continue Reading Social Media Monitoring Gives Automakers, Dealers an Edge