Vehicle Owners Expect Many Safety Features to be Standard

Mike VanNieuwkuyk

Vehicle owners expect safety features and technologies that have been in the market for a longer period of time to be included in their vehicle’s base price, according to our 2012 US Automotive Emerging Technologies Study, which measures vehicle owner interest and purchase intent for 23 emerging technologies, before and after a market price is revealed.

Among owners of both Premium and Non-Premium vehicles, more traditional emerging safety features that are expected to be standard content and included in a vehicle’s base price are: Blind Spot Detection (54% for both groups); Electronic Stability Control (45% Premium and 43% Non-Premium); and Rear-Vision Camera (51% Premium and 42% Non-Premium).

Wireless Connectivity is Among Most Considered New Features

As expected, among the new and more traditional emerging automotive technologies evaluated in the study, vehicle owner interest and purchase intent declines once a market price is introduced. Only the Wireless Connectivity System emerging technology appears in the top-five considered technologies before and after a market price is given in the study, which is based on responses from more than 17,400 vehicle owners. Continue reading ›

Safety Features Still Garner Strong Interest Among Car Shoppers

Mike VanNieuwkuyk

Consumers continue to show great interest in automotive technologies that they perceive will keep them safe, according to our 2011 U.S. Automotive Emerging Technologies Study, which is based on responses from 18,000 new-vehicle owners. Features such as Remote Vehicle Diagnostics, which provide owners with vital information on the performance and condition . . . Continue Reading Safety Features Still Garner Strong Interest Among Car Shoppers

Auto Shoppers Place More Value on Price When Weighing Interest in Emerging Technologies

Casey Mier

Following several years of economic turmoil, US consumers have become more circumspect about their level of interest in new and emerging features in their next new vehicle, especially after market price points are revealed. Our 2011 U.S. Automotive Emerging Technologies Study finds that safety features continue to override “infotainment” technologies when it comes to price point. The study measures consumer interest and purchase intent for emerging automotive technologies, both before and after a market price is revealed.

Among the 21 technologies evaluated, J.D. Power finds that Blind-spot Detection has the highest overall interest, with a majority (79%) of respondents indicating that they are “definitely” or “probably” interested in having the feature on their next new car or light truck. In fact, this feature has strong appeal among customers across all age groups and vehicle segments, according to our study results. More than three-fifths of survey respondents who say they will not pay extra to have the latest safety features still express interest in blind-spot detection. Continue reading ›