Brawn, Utility and Performance Attract Male Buyers in US Market

Grace Hamulic

Premium sporty cars and large pickups remained the most popular models with male buyers during the first 11 months of 2011, based on real-time transaction data from J.D. Power’s Power Information Network® (PIN).

Six of the 10 new-vehicle models with the highest percentages of male buyers or lessees this year are light trucks—large pickups or vans. The two best-selling models in the US market through the first 11 months of 2011—the Ford F-Series and Chevrolet Silverado—are among the models with the highest percentages of male buyers. Both the F-Series and Silverado have posted higher sales this year vs. 2010, and the category’s sales have also outpaced the industry this year—year-to-date, large pickup sales are up slightly more than the industry’s 10% gain. Continue reading ›