Arianne Walker

The most useful automotive websites tend to provide users with social media access from a variety of pages, including the home page, model pages, configurator tool and photo gallery, according to results in our 2012 Manufacturer Website Evaluation Study (MWES)—Wave 1, which is based on evaluations from more than 9,400 shoppers who indicate they will be in the market for a new vehicle within the next 24 months.

We see that the widespread usage of social media has created an expectation of constant availability. By integrating links to social media platforms throughout several site features, automotive brand websites enhance convenience for users and also increase the possibility that website users will promote the brand within their social networks. Continue reading ›