November US Sales Strengthen; 2011 Forecast Raised

Retail car and light-truck sales in the first half of November* were stronger than anticipated, translating to a projected retail sales pace of 11.3 million units—the highest monthly selling rate in more than three years, according to a monthly sales update based on analysis from J.D. Power’s Power Information Network® (PIN) retail transaction data and LMC Automotive. The retail sales pace outdistances last year’s retail pace by some 1.6 million units.

Projected retail sales in November (791,900 units) provides good news as calendar 2011 proceeds to a close. In fact, the improving performance of the past 3 months suggests that the current momentum, primarily driven by replacement demand and improvements in vehicle availability, is not an aberration, suggests John Humphrey, senior vice president of global automotive operations at J.D. Power. Continue reading ›

What Lies Ahead for Automotive Marketers in the Age of Digital Marketing

The world of marketing is rapidly growing with a new age of marketers who will need to keep up with the changing environment. This new age of digital marketers will have a different mindset, tool set, and approach to digital marketing as exhibited in an interesting scenario.

There are seven new-age marketers ready to compete with their ideas for what is called the “Ultimate Marketing Championship” or UMC13, suggests Jason Deal, executive vice president and digital group account director at Initiative USA. He presented a fantasy portrait of these new-age marketers at this year’s 2011 Automotive Internet Roundtable. Continue reading ›

Sales-Lead Generation and Interaction Adapts to New Platforms

Social media (SM), such as Facebook, and mobile messages on smartphones are changing the way consumers interact with dealerships and vice versa, according to a group of panelists representing OEMs, a dealer group, and data research and analysis firms.

During the recent J.D. Power and Associates 2011 Automotive Internet Roundtable in Las Vegas, NV, five experts presented their views and insight about managing auto sales leads in today’s world, and also discussed how dealerships and customers will handle it in the future. Continue reading ›