Mazda, Mitsubishi, Scion Models Still Attract Young Buyers

Grace Hamulic

The 10 light-vehicle models with the highest percentages of young buyers (ages 16 to 35 years old) in the first half of 2011 were mainly compacts, and all were imports. In all, more than one-third of purchasers and lessees of these 10 models were young buyers.

Many of the models in the top 10 this year also had the highest percentages of young buyers in the same time period of 2010, although the percentage rank order was slightly different, according to Power Information Network® (PIN) retail transaction data for the two periods. Mazda, Mitsubishi and Toyota’s Scion youth brand dominated the top 10 list of models with the highest percentages of young buyers this year as they did a year ago. Continue reading ›