Initial Quality in Malaysia Advances for Fourth Straight Year

Malaysia, PenangFor a fourth consecutive year, overall new-vehicle initial quality in Malaysia improves significantly, according to the 2013 Malaysia Initial Quality Study (IQS), based on responses from more than 3,100 new-vehicle buyers during the first two to six months of ownership.*

The 2013 Malaysia IQS findings are encouraging because the automotive market in Malaysia is becoming increasingly competitive with a rising number of new models, which makes it essential for brands to produce high-quality cars and trucks. Continue reading ›

India Vehicle Owners Report More Problems with Vehicles

Mohit Arora

Overall vehicle dependability with cars and light truck models that are between 2½ to 3 ½ years old declines this year mainly due to an increase in problems related to vehicle engines and the driving experience categories, according to our 2012 India Vehicle Dependability Study (VDS). Among the nine categories* measured, engine and driving experience categories account for more than 40% of the problems reported by vehicle owners.

At the industry level, overall vehicle dependability in India in 2012 averages 225 problems per 100 vehicles (PP100), which is an increase of 30 PP100 from an average 195 PP100 in 2011. A lower PP100 score reflects higher quality and dependability in our study, which is based on evaluations from more than 7,800 original owners of new vehicles purchased in 25 cities in India between July 2008 and September 2009. Continue reading ›

Driving Experience Outdistances Resale Value in Measuring Brand Loyalty

The importance of  a “fun-to-drive experience” as a reason for new-vehicle owner loyalty this year has increased by 8 percentage points from 2009, while expected resale value as a reason for loyalty to a brand has declined by 10 percentage points from 2009, according to the J.D. Power and Associates 2010 Customer Retention Study.SM

. . . Continue Reading Driving Experience Outdistances Resale Value in Measuring Brand Loyalty