EV Sales to Rise If More Popular Segment Models Are Added

As with the hybrid market, the increase in the number of battery electric vehicles (BEVs) should help increase demand. The hybrid market grew from two models–the original Honda Insight and the Toyota Prius—in 2000 to more than 25 models in 2010.

In addition to the Chevrolet Volt and Nissan Leaf, there will soon be an electric Ford Focus and niche offerings—such as the Tesla Roadster, Fisker Karma, Mini-E, Toyota RAV4 EV, and the electric smart fortwo. However, the BEV market will remain small if only compact and sub-compact cars are offered. We see the need to add electric utilities (SUVs); crossovers (CUVs); large cars; and electric pickup trucks for the market to really take off. Continue reading ›