Why do Shoppers Avoid Alternative Powertrain Vehicles?

More than one-third (36%) of new-vehicle shoppers avoid alternative powertrain vehicles—hybrid, plug-in hybrid or electric vehicles—mainly because of cost/price, according to our 2013 Avoider Study, which is based on responses from nearly 31,000 new-vehicle owners who registered their new car or light truck in May 2012.

The second-highest percentage of owners (25%) who avoid . . . Continue Reading Why do Shoppers Avoid Alternative Powertrain Vehicles?

BEV Awareness and Purchase Intent Are Still at Odds

Mike VanNieuwkuyk

Although awareness of battery electric vehicle (BEV) models—such as the Nissan Leaf, Ford Focus EV and Honda Fit EV—is relatively high, only 2% of current vehicle owners in the U.S. market say their next purchase or lease would most likely include a battery electric powertrain, according to findings in our latest U.S. BEV Market Study.

More specifically,  71% of the 1,001 current vehicle owners surveyed online by J.D. Power for this study  say their next purchase or lease will most likely be a conventional gasoline- or diesel-powered vehicle. Additionally, nearly one-fourth (23%) say they intend to purchase a hybrid electric vehicle (HEV) as their next vehicle.

Our recent U.S. BEV Market Study examines current vehicle owner  concerns and perceptions so that automakers can better align their marketing plans for BEVs with real-world expectations, as well as consumer preferences and  financial considerations. Continue reading ›

Sales of Plug-in Hybrid Electric Models Surge

Two plug-in hybrid electric vehicles (PHEVs) performed well in August and during the first 8 months of 2012, while the pure electric vehicles have lost some of their first glow, according to transaction data and analysis from J.D. Power’s Power Information Network® (PIN) and strategic partner LMC Automotive. In August, Toyota announced strong deliveries for its new Prius plug-in hybrid model, while Chevrolet Volt deliveries have recently gotten a boost. Sales have been a little  lackluster for the Nissan Leaf and Mitsubishi i EVs. Highlights:

• After its first 6 months on the market, the Prius plug-in model (PHEV), which offers a standard 50 mpg-EPA rated Prius hybrid powertrain with extended electric vehicle (EV) driving, tallied more than 6,000 unit sales. Continue reading ›

Creating An Electric Vehicle Industry in China Will Be No Easy Task

Tim Dunne

Over the past several years, international media have been reporting with increasing frequency about China’s intention to lead the world in the development of hybrid vehicles and electric vehicles (EVs). Since we are at the beginning of Year Three of China’s green-vehicle campaign, now might be a good time to assess how much progress has been made.

The short answer is, unfortunately, not much.

Total sales of hybrid vehicles in China in 2010 were estimated to be in the thousands of units. By comparison, hundreds of thousands of hybrids were sold in Japan, the United States and Europe. If one considers only the number of EVs sold in China in 2010, the sales figures are believed to be even smaller than for hybrids. Continue reading ›

BMW Uses the “i” Sub-brand to Promote Cutting-Edge Technology

Mike Omotoso

BMW’s i sub-brand will be the next phase of BMW’s electric vehicle development. We do expect this sub-brand to be brought to the US in 2013 or 2014. The US is one of the leading markets for electric vehicles (EVs), and along with Western Europe will be a target market for the i3 Megacity vehicle and the i8 plug-in hybrid. The BMW Mini E has been available for lease in California, New York and New Jersey since 2009. Continue reading ›

Consumers Share Concerns about “Green” Vehicles

Consumers have a variety of concerns about hybrid electric vehicles (HEVs) and battery electric vehicles (BEVs), according to insight based on research and analysis of consumer attitudes toward alternative powertrain technologies that is featured in the “Drive Green 2020: More Hope than Reality?” special report from J.D. Power and Associates. Some of the issues . . . Continue Reading Consumers Share Concerns about “Green” Vehicles

The Debate: Is the Volt an EV or a Hybrid?

In recent media reports, there has been ongoing debate over whether the Chevrolet Volt is an electric vehicle (EV) or a hybrid. Discussion focuses on the fact that at high speeds, or when the battery runs low, the Volt relies on the gasoline engine for power. Mike Omotoso, senior manager of global powertrain, Automotive . . . Continue Reading The Debate: Is the Volt an EV or a Hybrid?