Ford Aims Big with New Thailand Plant

Two years ago, Ford jumpstarted its Southeast Asia sales with the introduction of the Fiesta sedan and hatchback models. The introduction in the second half of 2010 expanded Ford’s annual sales in the region by 81%, up from just 39,000 units in 2010 to 71,000 units in 2011.

Importantly, the Fiesta launch also signaled Ford’s renewed focus to be a prominent manufacturer in a growing region of 500 million people, now more integrated since the ASEAN Free Trade Area (AFTA) became fully functional in January 2010. And the region is moving toward further integration by 2015 under the ASEAN Economic Community (AEC) agreement.*

No doubt China will remain at the core of Ford’s Asia Pacific and Africa operations. However, other emerging markets in Asia, including India and the Asean, are gaining resonance. Continue reading ›

Ford and Chevrolet Are Best-Selling Brands in US Market

Dave Cutting

At the brand level, Ford dominated during the first half this year, gaining nearly 1 point of market share from a year ago. The Ford nameplate’s share rose to 16.09% from 15.15% a year ago and it sold 19% more new vehicles—more than 1 million units in the first half this year compared with 848,840 unit sales a year ago. Ford models with significant increases this year include the Escape, the new Explorer, Fiesta, Focus, Fusion and the F-Series, which remains America’s best-selling model. Continue reading ›