Digital Media is the New Road to Personalized Advertising

Jeremy Detgen

The auto industry has been pushing the boundaries of Internet advertising beyond what many other industries are doing so far, according to Blake Irving, executive vice president and chief product officer of Yahoo! He told participants at this fall’s 2011 Automotive Internet Roundtable in Las Vegas, NV, that “personalization” is on the horizon and it will be conducted through social media. The technology is available as an “Into Car App” that allows consumers to track their vehicle purchase process and help select the ideal car for them. This would be building off of the already existing “Into Now App” that tags commercials and provides relevant information to consumers.

Irving described a scenario from the near future where a consumer takes a photo of his current vehicle. The app will capture that consumer’s music tastes, where he drives, where he shops, etc. The app can then download information from his PC as an authenticated user. The app gathers data from the cloud and processes it—gathering TV shows that are watched, etc. All of these bits of information and data can help select a car on a personal basis. The app can tell the consumer what dealer to shop, the price of the selected vehicle, dealership hours of operation, and more. Irving’s message was all about “signals” and how the many numerous signals being put out by consumers can be made valuable when captured, processed and analyzed. Continue reading ›

Frankfurt Auto Show to Feature Green Innovation and Technology

Mike Omotoso

One of the more influential and oldest auto shows in the world is Germany’s Frankfurt International Motor Show, which started in 1897 with just 10 models on display in a Berlin hotel, and now showcases hundreds of automaker production and concept models in an Exhibition Center in Frankfurt am Main and is held every other year. This year’s show, which is the 64th event, features the theme, “Future Comes as Standard.” According to a number of media reports, automakers and exhibitors will be focusing on the elements of consumer technology and green innovation in their introductions and in their concepts.

Press days for the September 15-25 event in Europe begin tomorrow. Some highlights of several significant models and automakers to appear at the show include:

Toyota Extends its Prius Family in Europe and for the US Market

Toyota plans to sell the plug-in version of the Prius hybrid to retail customers in the US starting in early 2012. The Prius plug-in hybrid electric vehicle (PHEV) will use a lithium-ion (Li-ion) battery and will have an all-electric range of 10 to 13 miles. The Prius PHEV can reach 60 mph on electric power only, Toyota claims. The hybrid battery for the Prius PHEV is supplied by Panasonic Electric Vehicle Energy, which is a joint venture company owned by Panasonic and Toyota. In the United States, the Prius PHEV is expected to be priced at about $4,000 more than the conventional Prius gasoline-electric hybrid. The version shown at the Detroit Auto Show in January 2011 had a 1.8-liter gasoline engine mated to a fuel-efficient continuously variable transmission (CVT). The hybrid battery in the Prius PHEV powers a 50-kW electric motor. Continue reading ›

EV Sales to Rise If More Popular Segment Models Are Added

As with the hybrid market, the increase in the number of battery electric vehicles (BEVs) should help increase demand. The hybrid market grew from two models–the original Honda Insight and the Toyota Prius—in 2000 to more than 25 models in 2010.

In addition to the Chevrolet Volt and Nissan Leaf, there will soon be an electric Ford Focus and niche offerings—such as the Tesla Roadster, Fisker Karma, Mini-E, Toyota RAV4 EV, and the electric smart fortwo. However, the BEV market will remain small if only compact and sub-compact cars are offered. We see the need to add electric utilities (SUVs); crossovers (CUVs); large cars; and electric pickup trucks for the market to really take off. Continue reading ›