Competition to Heat Up in Thailand Pickup Market

Ammar Master

Following four years of declining sales, Thailand’s pickup truck market recovered in 2010 to achieve sales of 347,000 units, which translates to a 40% increase vs. 2009 volumes. Yet, the strong growth of last year is unlikely to be repeated, and we are forecasting pickup truck sales in Thailand to decline 6% in 2011 and for the market to be flat in 2012.

The 60% share of pickup trucks in Thailand’s total light-vehicle market has shrunk to today’s smaller 45% share of overall light-vehicle sales in the country, and we expect this share to fall even further in subsequent years. However, these negative factors are not deterring the smaller players who want to capture a larger share of the pickup truck pie. Continue reading ›