One-Third of Vehicle Mix to Feature Alternative Powertrains in 2025


Tim Dunne

By 2025, it is likely that more than one-third (36%) of new passenger vehicles in the world market will be equipped with alternative powertrains, according to a forecast from J.D. Power’s strategic partner LMC Automotive. That means that some 30 million of about 110 million passenger vehicles forecast to be sold in 2025 will rely on alternative powertrains and alternative fuels.

A majority of this group of fuel-efficient powertrains (17.5%) are expected to be hybrids—those passenger vehicles incorporating hybrid gasoline/electric powertrains (HEVs) such as the Toyota Prius and plug-in hybrids (PHEVs), which rely on both electric batteries and a gasoline engine, such as the Chevrolet Volt. Plug-in electric hybrids will account for a 5% share and gasoline/electric hybrids will make up 12.5% of the product mix. Only 2.5% of the world’s passenger-vehicle mix will be electric vehicles (EVs), such as the pure electric Nissan LEAF, in 2025. Continue reading ›

Global Digital Marketing: Different Approaches in Different Regions

Jeremy Detgen

Cultural, sociological and technological differences need to be considered in digital marketing approaches around the world, according to a panel of experts including an OEM, digital marketing firms, and an online car service, at our 2011 Automotive Internet Roundtable in Las Vegas, NV. J.D. Power’s Tim Dunne, director of global automotive business coordination, asked them to comment on how digital marketing is being conducted and how consumers are influenced and reacting to digital marketing around the world.

Panel members included:

Will Hodgman, executive vice president-International, ComScore, Inc.

Daniel Leon, general manager, Mobile, Groundlink Inc.

Michael Sachs, general manager, CRM & Owner Loyalty, Volkswagen of America, Inc.

Chris Worrell, head of European Consumer Insight, Specific Media Continue reading ›

September US Retail Light-Vehicle Sales Show Surprising Strength

Jeff Schuster

Solid Labor Day sales in the first week of September and stronger-than-expected retail sales during the second week of the month boosted US retail light-vehicle sales in the first half of September to much stronger levels than in the prior month of August, despite continued anxiety about the US and European economies and stock market volatility.

Sales were primed by recovering inventory levels bringing buyers back to dealer showrooms. In news reports, Toyota Group said its production was back to 100% after setbacks following the March 11 earthquake and tsunami in Japan. However, it should be noted that the retail sales pace in the second half of September may give up some of the month’s early strength as the economy remains a concern. In addition, J.D. Power analysis indicates that incentive levels remain flat compared with August. Continue reading ›

Automakers, Suppliers Assess Operations after Japan’s Tragic Events

Jeff Schuster

The situation in Japan, including the changing conditions of the Fukushima Daiichi nuclear plant’s reactors and power issues from rolling blackouts, remains extremely fluid as it relates to the auto industry. Both manufacturers and automotive suppliers alike continue to assess their specific situations, but it is clear that it will likely be months before the industry returns to normal operations.

We are beginning to see the impact reach beyond Japan, and the auto industry is bracing for both parts and vehicle shortages in many areas of the world. There is a great deal of risk for automakers in the near-term, as it relates to vehicle production volume and, ultimately, sales. In our forecast, we have made an initial downward revision for vehicle production in Japan—of 450,000 units, which is equal to a reduction of 5% for 2011. Continue reading ›

Emerging Automotive Markets are Key to Global Industry Revival

Global Automotive Outlook

A slowdown in retail new-vehicle sales during June in the United States, coupled with increasing uncertainty about the sales outlook in the European automotive market, indicates that the recovery of well-established automotive markets may be waning, according to J.D. Power and Associates. As a result, sales growth in the world’s . . . Continue Reading Emerging Automotive Markets are Key to Global Industry Revival

Welcome Message from J.D. Power and Associates

Welcome to the J.D. Power Global Automotive Blog, or GAB as we like to call it. We’re launching this blog to share with the global automotive community insights generated from our research, solutions provided by our company, and perspectives on issues facing the industry today. Our goal for this blog is to facilitate . . . Continue Reading Welcome Message from J.D. Power and Associates