How is Digitization Changing Marketing and Connecting in the Car?

Digitization is changing the way vehicles are driven, the way vehicles are marketed, and it is changing the very experience of life. During the recent J.D. Power and Associates 2011 Automotive Internet Roundtable in Las Vegas, NV, a panel of OEM, third-party website and digital technologies company experts discussed opportunities and challenges for the auto industry in taking advantage of these new and future digital technologies, including GPS predictive technologies, telematics, gesture recognition, and inter-communication of vehicles and signals.

Some of the key topics and trends from the panel discussion are summarized:

• The sky is the limit. Computing power is increasing and consumers are adopting technology much faster.

• Specifically, the technology for cars to drive themselves is already available. Re-engineering will be needed to make it affordable. The real issues are government- and society- related. Safety and liability issues need to be considered as well. Panelists estimated that self-driving cars may be available in 5+ years. Continue reading ›