Mazda Moves Ahead with Monotsukuri (Innovation) and Improvements

During a welcome address at this week’s first day of the L.A. Auto Show press previews, Mazda Motor Corp. President and CEO Takashi Yamanouchi spoke about the trials that Japan’s automakers have endured since the March 11 earthquake and tsunami in Japan and recent setbacks in obtaining parts after major floods in Thailand. He said Japan’s automakers joined together and formed a task force to work with Tier-1, -2 and -3 suppliers to share inventories of parts.

Yamanouchi also said that Mazda has been on the road to production recovery since June, and pointed to the “stylish, insightful, spirited” lineup, including the new 2013 Mazda CX-5 compact crossover (CUV) with the automaker’s new SkyActiv engine, transmission and architecture design strategy that sets Mazda apart from rivals. He said during the next 5 years, Mazda plans to introduce six new SkyActiv models, and these models will be promoted with Mazda’s next-generation version of a “sustainable” Zoom Zoom ad tagline. The new CX-5, which launches early in 2012, has a lighter-weight all-wheel-drive (AWD) system with stiffer suspension, and it will offer information and entertainment system connectivity with nine speakers. Continue reading ›