Acura’s website ranks highest in usefulness in the J.D. Power and Associates 2012 Manufacturer Website Evaluation Study (MWES)SM—Wave 1. The premium brand website receives a score of 808 (on a 1,000-point scale), and performs particularly well in two of the four index measures: navigation and speed.* Continue reading ›
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 Arianne Walker The most useful automotive websites tend to provide users with social media access from a variety of pages, including the home page, model pages, configurator tool and photo gallery, according to results in our 2012 Manufacturer Website Evaluation Study (MWES)—Wave 1, which is based on evaluations from more than 9,400 shoppers who indicate they will be in the market for a new vehicle within the next 24 months. We see that the widespread usage of social media has created an expectation of constant availability. By integrating links to social media platforms throughout several site features, automotive brand websites enhance convenience for users and also increase the possibility that website users will promote the brand within their social networks. Continue reading ›  Leave a comment  Auto Dealerships, Automotive Internet, Automotive Marketing, North American Auto Market, OEM, Retail, Social Media, United States  Automotive websites, Content, Desktop/Laptop, Information, Integration, Internet, Navigation, New-Vehicle Shoppers, OEMs, Platforms, Social Media, Tablet, US Market, Website Design  Dr. Mei Songlin Competition in the passenger-vehicle market in China, especially in the midsize and upper premium midsize vehicle segments, has reached unprecedented levels this year, according to our 2011 China Escaped Shopper Study. Currently, new-vehicle shoppers in China have the widest range of choices among all regions in the world, with 94 brands and 471 models offered in the country’s market. That compares with fewer than 40 brands in the US market and nearly 100 fewer models available. Our latest China Escaped Shopper Study finds that 60% of new-vehicle buyers in China indicate that they considered more than one model before making their final purchase, which is an increase from 50% just four years ago. In fact, on average, new-vehicle shoppers in China visit three brands before purchasing their vehicle. In contrast, only 24% of new-vehicle buyers in the growth market of India say they considered more than one model before purchasing their vehicle. Continue reading › Leave a comment Asia Auto Market, Auto Dealerships, Automotive Marketing, China, Fuel Efficiency, Retail, Vehicle Appeal, Vehicle Design, Vehicle Performance, Vehicle Quality, Vehicle Segments Affordability, Brands, China, China's Domestics, Design, French Brands, Fuel Economy, German Brands, New-Vehicle Shoppers, Passenger Vehicle Market, Price, Purchase Process, Segments, Shopper, Styling, Value, Vehicle Exterior  Tim Dunne Among consumers in China who expect to buy a new vehicle within the next 12 months, the consideration rate for European models has risen significantly in recent years, and is stronger than consideration rates for both Japanese brand and Chinese domestic models, which have diminished, according to our 2011 China New-Vehicle Intender Study. Study results reveal that the proportion of new-vehicle intenders in China who indicate they will consider purchasing a model from a European automaker has risen to 32% in 2011, up from 25% in 2009. In addition, a larger number of these intenders have positive perceptions of the vehicle safety and improvements in engine and transmission technology for European models. Respondents to the study also confirm receiving strong recommendations for European models from family and friends. In China, positive recommendations from family and friends is traditionally the most important driver for new-car buyers when selecting a new vehicle. Continue reading › Leave a comment Asia Auto Market, Auto Dealerships, Automotive Marketing, China, OEM, Retail, Vehicle Safety, Vehicle Sales Audi, BMW, Brand Awareness, Brands, China, Chinese Domestic Models, Consideration, Consumers, European Models, Japanese Models, Mercedes-Benz, New-Vehicle Purchase Intenders, New-Vehicle Shoppers, Tier 1 Cities, Tier 2 Markets, Tier 3 Markets  Ryan Robinson New-vehicle shoppers in Canada who use build-your-own-vehicle tools when they conduct research at auto manufacturer websites are seeking more detailed configuration options, such as a wider array of accessories and trim packages from which to choose, according to our 2011 Canadian Manufacturer Website Evaluation Study (MWES). Yet, many shoppers indicate that the navigation elements within the build tools are confusing. Proper placement of “next step” buttons, simple outlines of the steps, and tiered menus with optimal details are especially useful to allow these users to filter out unwanted detail, according to our study, which is based on evaluations from 2,555 new-vehicle shoppers in Canada who plan to look for a new vehicle within the next 12 months. Continue reading › |
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