Plug-in Prius and Other Plug-in Models may Outperform BEVs

Mike Omotoso

Toyota Group’s new Prius Plug-in Hybrid (PHEV) will be available at dealerships in 15 US states next spring, and the company recently announced that the plug-in technology will become standard on Prius hybrid electric cars in 2014. Since the first Toyota Prius was launched, sales of the automaker’s popular hybrid have surpassed 2 million units worldwide. Toyota officials say they hope to sell 1 million hybrids annually by 2015, which would be more than a 40% increase from 700,000 hybrid sales globally in 2010.

Plug-in Hybrids may Outpace Battery-Electric Vehicle Sales

In the future, plug-in hybrids are expected to be more successful than battery electric vehicles (BEVs) for a number of reasons. One advantage of plug-ins is that they overcome the ‘range anxiety’ issue that BEVs face. BEVs typically have a 70-100 mile range before they need to be recharged, which is a lot less than people are used to. Typically, plug-ins have a 300-400 mile range, which is closer to what drivers of conventional gasoline-powered cars expect and achieve. Continue reading ›