Millennials Consume Content and Shop Differently

 Millennials consume content and shop in different ways from other generations and these Gen Y consumers are having a profound influence on the shopping behaviors of Gen X and Boomer buyers. Today’s post offers a few more excerpts about these younger consumers from panelists and presenters at the October J.D. Power Automotive Marketing Roundtable (AMR) in Las Vegas, NV.

What Does the Car Mean to Millennials?

“About 25% of millennials said they would buy a car sight unseen. They’d go online, find it, buy it and have it delivered. This is going to become a lot more important as we go along.”—Clayton Stanfield, senior manager, Dealer Outreach, eBay Motors

“For most of us, the car was the thing we wanted. The reality with millennials is that it’s probably a device they want first and foremost. A car is kind of a secondary consideration. Maybe it’s due to economics. Maybe it’s just due to how powerfully products have been marketed to them—like Xboxes and PlayStations. . . for auto manufacturers, a way to accrue loyalty and affinity to their brands is to get deeply immersed in offering the consumer some free content.”—Randy Shaffer, director, Xbox West Sales, Microsoft Continue reading ›

Switching Remains Hot Topic in Online Auto Insurance Chatter

J.D. Power’s Consumer Insight and Strategy Group* has discovered that a significant percentage of social media comments on the topic of personal auto insurance rate hikes suggest a strong desire among consumers to switch insurers, or to begin the shopping process. In addition, discussions ask whether others have experienced similar results with a specific . . . Continue Reading Switching Remains Hot Topic in Online Auto Insurance Chatter

Perceived Reliability Still Lags Actual Dependability for Some Brands

Raffi Festekjian

Several major nameplates have performed well in dependability, but still face challenges with customer perceptions of their models’ reliability, when analyzing results from J.D. Power’s 2008 Avoider and VDS Studies* in comparison with the same studies in 2012.

Although Buick, Cadillac, Ford, Hyundai and Lincoln have achieved consistently strong levels of . . . Continue Reading Perceived Reliability Still Lags Actual Dependability for Some Brands

Welcome Message from J.D. Power and Associates

Welcome to the J.D. Power Global Automotive Blog, or GAB as we like to call it. We’re launching this blog to share with the global automotive community insights generated from our research, solutions provided by our company, and perspectives on issues facing the industry today. Our goal for this blog is to facilitate . . . Continue Reading Welcome Message from J.D. Power and Associates