The World’s Largest Auto Market Shifts Gear

Charles Mills

Currently, new-vehicle shoppers in China have the world’s widest range of choices, with 94 brands and 476 models from which to choose, according to our research and analysis with LMC Automotive.* That compares with fewer than 40 brands and nearly 100 fewer models available in the U.S. market, the second-largest automotive market in the world in 2011.

Entry-Level Segment Sales Hardest Hit in China’s Auto Market

In our overall analysis of global sales this year, we see that China new-vehicle sales in the first quarter of 2012 increased by just 2% from the same period last year. This sluggish sales growth has affected sales in entry-level vehicle segments more than other segments, despite a continued increase in retail gas prices in China. Fuel prices in China are now more than 20% higher than the average price in the United States. Continue reading ›