Microblogs in China a Popular Auto Marketing Tool


Jeremy Detgen

In China, a microblog site called Sina Weibo has become one of the most popular social media platforms in the country, according to Yuong Su, editor-in-chief of the Auto Channel, which is the host site for Weibo on China’s major Chinese-language portal Sina.com. The microblog site has 200 million registered users.

During the recent 2011 Automotive Internet Roundtable in Las Vegas, NV, Yuong Su talked about the benefits and value of Weibo—which is similar to Twitter, but with Chinese characteristics—to the country’s passenger-vehicle buyers in addition to automakers and dealers who want to promote and market new vehicles in this burgeoning market. Continue reading ›