Premium Brands Earn Higher APEAL Scores; Land Rover Range Rover Ranks Highest

David Amodeo

David Amodeo

A new feature of our redesigned 2013 U.S. Automotive Performance, Execution and Layout (APEAL) Study is the division and ranking of APEAL performance into two major categories: Premium and Non-Premium Brands.

At the industry level, the APEAL score averages 795 points on a 1,000-point scale. With our change in segment designations, the Premium segment average is 844 points and the Non-Premium segment average is 786.

As it has for the past nine years, Porsche leads all brands in the nameplate rankings and earns a score of 884 points, which also means it ranks highest in the Premium category. Rounding out the top five premium brands are, respectively: Audi (857); BMW (854); and Land Rover (853), followed by Lexus and Mercedes-Benz in a tie (847). The highest-ranking domestic premium brand in the study is Cadillac at No. 7.

In the Non-Premium segment, for the first time, Chrysler Group’s Ram nameplate is the most appealing brand with a score of 817. Ram is followed by Volkswagen (809); MINI (801); Buick (800) and Kia (797) in the Non-Premium category. All of these mass-market brands receive scores that are above the industry average of 795 points. Continue reading ›

Small-Vehicle Demand Bolsters September U.S. Sales

Consumers continued to replace their aging cars and trucks with more fuel-efficient new models in September—especially since higher gasoline prices* helped prime demand for sub-compact or compact new vehicles with smaller engines and even alternative powertrains, in particular hybrids. In addition, discounts on outgoing 2012 models plus excitement about new and redesigned models helped boost sales by nearly 13% from the same month last year.**

Total U.S. new-vehicle sales in September reached 1.187 million units, which translated to a relatively strong 14.9 million-unit seasonally adjusted selling rate (SAAR), according to J.D. Power’s Power Information Network® (PIN) and strategic partner LMC Automotive. September’s sales pace was significantly stronger than last year’s 13.1 million-unit SAAR. Continue reading ›

Chevrolet Pushes Sales in Southeast Asia with Trailblazer, Sonic

General Motors’ Chevrolet brand has begun a major push to increase its small 2% market share in Southeast Asia with the introduction of the Trailblazer midsize SUV and Sonic sub-compact. Both models went on sale in Thailand in July, and will also be subsequently released across the region.

The Trailblazer, priced from US $34,000-$47,000, is offered with two engine choices: a 2.5-liter engine with output of 150 hp and a 2.8-liter engine producing 180 hp. Both versions are mated to a 6‐speed automatic transmission with manual shift mode. The Trailblazer will be facing stronger competition from models including the Toyota Fortuner and Isuzu Mu‐7. Continue reading ›

A Wide Array of Brands Produce Models that Delight Their Owners

David Amodeo

A baker’s dozen of nameplates produce models that earn the highest scores in their segments in each of the award categories in our 2012 U.S. Automotive Performance, Execution and Layout (APEAL) Study.

Chevrolet receives three of the 22 segment awards—the most of any nameplate in the 2012 APEAL Study—and also the most APEAL awards for the General Motors flagship brand since 1997. Chevrolet models that receive segment awards include two small models and one large pickup: the Avalanche, Sonic and Volt.

Seven more nameplates included in the study each receive two segment awards for models with the highest index scores in their categories. In alphabetical order, the nameplates with top-ranked models in two segments are: Audi, Dodge, Ford, Kia, Mini, Nissan, and Porsche. Also receiving highest-ranking model awards at the segment level for one model each are: BMW, Infiniti, Land Rover, Mercedes-Benz, and Volkswagen. Continue reading ›

Compacts, Car Models Add Momentum to February US Sales Totals

In February, fuel-efficient, compact models, including new and redesigned entries from the Detroit-based automakers, were in demand in the US market. On a selling-day-adjusted basis*, February deliveries were up slightly more than 11% from a year ago, and the seasonally adjusted annual sales rate (SAAR) translated to just over 15.0 million units, based on analysis from J.D. Power’s Power Information Network® (PIN) and LMC Automotive.

The Volkswagen Group (+26.8%) and Chrysler Group LLC (+34.8%) posted the largest year-over-year increases and outpaced the industry, despite a spike in gasoline prices, which are up by as much as 45 cents per gallon since the first of the year. At the same time, smaller models were more popular this year. Sub-compact segment deliveries climbed 38% in February vs. a year ago and accounted for 4.3% of industry sales, up from a 3.46% share in the prior year.

Positive factors driving February 2012 deliveries include an improving US economy, a drop in the unemployment rate, an advance in consumer confidence, and better stock market numbers, in addition to pent-up demand from owners replacing their older vehicles. Continue reading ›