Sales-Lead Generation and Interaction Adapts to New Platforms

Social media (SM), such as Facebook, and mobile messages on smartphones are changing the way consumers interact with dealerships and vice versa, according to a group of panelists representing OEMs, a dealer group, and data research and analysis firms.

During the recent J.D. Power and Associates 2011 Automotive Internet Roundtable in Las Vegas, NV, five experts presented their views and insight about managing auto sales leads in today‚Äôs world, and also discussed how dealerships and customers will handle it in the future. Continue reading ›