Vehicle Interior is a Major Driver of New-Vehicle Satisfaction in India

Mohit Arora

Mohit Arora

Satisfaction with the vehicle interior has the greatest impact on how delighted and gratified India’s new-vehicle owners are with their new vehicle during the first two months of ownership, according to our 2012 India Automotive Performance, Execution and Layout (APEAL) Study.

The study finds that during the past 4 years, the impact of the vehicle interior on overall satisfaction has increased consistently, especially in the two fastest-growing vehicle segments in India—small car (which includes entry compact, compact and premium compact cars) and utility (including MUV/MPVs, SUVs and vans). The vehicle interior factor has increased by 52 index points in comparison to performance in 2009.

Although visibility and driving safety followed by fuel economy continue to be the leading drivers of satisfaction among new-vehicle owners in India, we see that vehicle interior, among the 10 performance categories evaluated, is a major differentiator for customers when it comes to satisfaction with their vehicle, especially since they interact and spend the most time inside their vehicle. Continue reading ›

Brawn, Utility and Performance Attract Male Buyers in US Market

Grace Hamulic

Premium sporty cars and large pickups remained the most popular models with male buyers during the first 11 months of 2011, based on real-time transaction data from J.D. Power’s Power Information Network® (PIN).

Six of the 10 new-vehicle models with the highest percentages of male buyers or lessees this year are light trucks—large pickups or vans. The two best-selling models in the US market through the first 11 months of 2011—the Ford F-Series and Chevrolet Silverado—are among the models with the highest percentages of male buyers. Both the F-Series and Silverado have posted higher sales this year vs. 2010, and the category’s sales have also outpaced the industry this year—year-to-date, large pickup sales are up slightly more than the industry’s 10% gain. Continue reading ›

Redesigned 2011 Ford Explorer Meets the Future

2011 Ford Explorer

Ford Motor Company recently announced big changes for its Explorer midsize utility vehicle (SUV), including moving from a traditional body-on-frame truck platform to different car-based architecture that is commonly used for crossovers (CUVs), in addition to offering new fuel-efficient engine choices—including a turbocharged 4-cylinder option. Two J.D. Power experts offer . . . Continue Reading Redesigned 2011 Ford Explorer Meets the Future