White Gains Favor in Early 2013 as Popular Vehicle Exterior Choice

tysonjominy Blog

Tyson Jominy

The Great Recession is over* and the U.S. economy’s slow but reasonably stable return to health may have had a slight impact on the change in exterior color choices among new-vehicle buyers. Neutral color choices still dominate: black, white, silver and gray. But white has gained favor from a year ago, at the expense of other choices—especially in the premium or luxury sales mix.

Although black (21.6%) remains the most popular exterior paint color choice for all model-year new vehicles purchased in the first four months of 2013, white (20.8%) has made inroads this year in comparison to the same 4-month period of 2012, according to Power Information Network® (PIN) retail transaction data** from J.D. Power.

More than one in five new vehicles purchased or leased in the first four months of 2013 was black, and the same was true for white vehicles. However, the percentage of black new vehicles dipped 1.0 percentage points from 22.6% a year ago, while the percentage of vehicles selected with white exteriors rose by 1.5 percentage points from 19.3% in the first four months of 2012. Continue reading ›

China’s Domestic Brands Narrow Dependability Gap with Foreign Brands

Dr. Mei Songlin

Vehicle dependability in China dramatically improves this year from 2010, mainly due to the significant rise in dependability among Chinese domestic brands, according to the 2011 China Vehicle Dependability Study (VDS). This year, China’s local brands, including BYD, FAW and Wuling, narrowed the gap with international brands in dependability by 34% vs. 2010.

The study is based on evaluations of ownership from nearly 11,700 owners of vehicles in 33 cities across China, who purchased their passenger vehicles between June 2008 and August 2010. Some 202 problem symptoms in eight categories are examined and dependability is indexed during the first 13 to 36 months of experience based on the average number of problems experienced per 100 vehicles (PP100). A lower PP100 score reflects higher reliability and quality. Continue reading ›

Shopping Multiple Brands Reaches Unprecedented Levels in China

Dr. Mei Songlin

Competition in the passenger-vehicle market in China, especially in the midsize and upper premium midsize vehicle segments, has reached unprecedented levels this year, according to our 2011 China Escaped Shopper Study. Currently, new-vehicle shoppers in China have the widest range of choices among all regions in the world, with 94 brands and 471 models offered in the country’s market. That compares with fewer than 40 brands in the US market and nearly 100 fewer models available.

Our latest China Escaped Shopper Study finds that 60% of new-vehicle buyers in China indicate that they considered more than one model before making their final purchase, which is an increase from 50% just four years ago. In fact, on average, new-vehicle shoppers in China visit three brands before purchasing their vehicle. In contrast, only 24% of new-vehicle buyers in the growth market of India say they considered more than one model before purchasing their vehicle. Continue reading ›

Black Remains Most Popular New-Vehicle Color Choice; White, Gray Gain Share

“Paint It Black” is not just the name of a ’60s song by The Rolling Stones. Black also continues to be the most popular exterior color choice for all new model-year vehicles purchased or leased in the first 8 months of 2010, according to Power Information Network® (PIN) retail transaction data from J.D. . . . Continue Reading Black Remains Most Popular New-Vehicle Color Choice; White, Gray Gain Share