Premium Brands Earn Higher APEAL Scores; Land Rover Range Rover Ranks Highest

David Amodeo

David Amodeo

A new feature of our redesigned 2013 U.S. Automotive Performance, Execution and Layout (APEAL) Study is the division and ranking of APEAL performance into two major categories: Premium and Non-Premium Brands.

At the industry level, the APEAL score averages 795 points on a 1,000-point scale. With our change in segment designations, the Premium segment average is 844 points and the Non-Premium segment average is 786.

As it has for the past nine years, Porsche leads all brands in the nameplate rankings and earns a score of 884 points, which also means it ranks highest in the Premium category. Rounding out the top five premium brands are, respectively: Audi (857); BMW (854); and Land Rover (853), followed by Lexus and Mercedes-Benz in a tie (847). The highest-ranking domestic premium brand in the study is Cadillac at No. 7.

In the Non-Premium segment, for the first time, Chrysler Group’s Ram nameplate is the most appealing brand with a score of 817. Ram is followed by Volkswagen (809); MINI (801); Buick (800) and Kia (797) in the Non-Premium category. All of these mass-market brands receive scores that are above the industry average of 795 points. Continue reading ›

Mazda, Mitsubishi, Scion Models Still Attract Young Buyers

Grace Hamulic

The 10 light-vehicle models with the highest percentages of young buyers (ages 16 to 35 years old) in the first half of 2011 were mainly compacts, and all were imports. In all, more than one-third of purchasers and lessees of these 10 models were young buyers.

Many of the models in the top 10 this year also had the highest percentages of young buyers in the same time period of 2010, although the percentage rank order was slightly different, according to Power Information Network® (PIN) retail transaction data for the two periods. Mazda, Mitsubishi and Toyota’s Scion youth brand dominated the top 10 list of models with the highest percentages of young buyers this year as they did a year ago. Continue reading ›

Scion, Mazda, Mitsubishi Models Appeal Most to Younger Buyers

Grace Hamulic

Import models—especially compacts—continued to attract the highest percentages of younger buyers (ages 16-35) during the first two months of 2011 (Jan. 1-Feb. 21), based on analysis of our Power Information Network® (PIN) retail transaction data.* All 10 models with the highest percentages of younger new-vehicle buyers were Japanese and German imports—which was the same as in the past several years.

This year’s results are somewhat similar to last year’s same period results. The Toyota and Scion youth brands accounted for three of this year’s 10 models with the highest percentages of younger buyers. In addition, Mazda and Mitsubishi each had two models among the 10 with the highest percentages of younger buyers. A year ago, the 10 models with the highest percentages of younger buyers included two from each of the Scion, Mazda and Volkswagen brands. One premium model made the list this year—the BMW M3. Continue reading ›