Internet Plays a Major Role in Brazil’s New-Vehicle Sales Process

Jon Sederstrom-Final

Jon Sederstrom

New-vehicle shoppers in Brazil rely the most on information from their friends and relatives (45%), followed by research on the Internet (43%), to help them decide which make and model of vehicle to purchase, according to our 2013 Brazil Sales Satisfaction Index (SSI) Study.* These two sources are cited more often than traditional information sources such as owners of the same vehicle (27%) or the salesperson or dealership owners (23%), based on our study, which evaluates more than 3,000 online interviews with Brazil’s new-vehicle owners one to seven months after their purchase.

A Little Background about Brazil as an Auto Market

Brazil is the fourth-largest new-vehicle market in the world, behind China, the United States and Japan. The country’s auto market is expected to grow by 3% in 2013 from 2012, when 3.6 million new light vehicles were sold in the country.

In addition to experiencing strong sales and growth, nearly one-half of consumers in Brazil have access to the Internet and nearly 55 million smartphones are in use in the country, which means that information gathered online is becoming a powerful and influential resource for new-vehicle shoppers. Continue reading ›